What to Do When Instagram Engagement Drops?
Many accounts have faced the problem of falling coverage on Instagram. In this article, we’re going to talk about the principle of organic coverage, find out why coverage is dropping, and, of course, look at three ways to resuscitate your Instagram account and get good views back.
How does Instagram decide how many people to show your content to
Initially, reach is the mass of social network users who have seen your content at least once. “Impressions” denote the frequency the content is viewed by the person who has already seen your content. A very good reach, if you want to grow Instagram followers, is considered organic reach: 50-70%, of the total number of followers. Such coverage is most often found in communities with entertainment or informative topics. Less often – bloggers with a “pure” audience. The content they publish, save and repost to their friends, a large percentage of subscribers. In the case of bloggers – the content is commented on and liked. We’ve learned that engagement with our content affects our reach. And, accordingly, activity depends on the quality of the audience of subscribers.
So, why might the reach be dropping
The first thing to think about is, and answer the question, “Is the reach down, or has it always been low?” Depending on the answer to this question, the reason for these reaches and how to increase them will be identified. What factors can affect a sharp decrease in reach: changes in the portion of subscribers (both upward and downward); changes in content or in the format of its presentation; monotonous content without updating the audience; violation of the rules for using Instagram. If you misuse hashtags, post banned content, scamper with bots, or receive a lot of complaints about your account, you will have your reach reduced or your account blocked. To prevent this from happening, read tips to increase Instagram followers.
Ways to increase your Instagram coverage
The first way is to purge your followers. This method is relevant for accounts with an audience of up to 20 thousand followers. Because you have to clean them manually. Because it is the highest quality and safest way. Who you’re deleting: accounts without avatars; commercial and shady accounts; accounts with more than 700 subscribers; accounts that haven’t posted content for over a year; accounts that aren’t visually your target audience. This way you remove 100-200 subscribers a day (it’s not advisable to remove more than that, so as not to exceed Instagram’s limits). The second way is to start with a clean slate. If the audience of your account is more than 20-30 thousand subscribers – it’s faster and easier to delete the account. Then create a new one, and no longer make the mistakes that led to a drop in reach and account deletion. The third way is targeted advertising. The idea is to show your content to everyone who is subscribed to you, for money. In this way, everyone who has interacted with your account will be forced to see your content as many times as you want. You can even do it 10 times a day. The point is that those who are not interested in your content – will unsubscribe from you, and those who are interested in the content – will interact with it, and thus, the next time – your content will appear to them earlier (and already free). Thus, gradually, it will be an updated audience, and you will grow organic coverage.
