Strategies for TikTok Newbies in 2022
TikTok has become a huge hit since its launch in 2016. The short video-sharing app allows users to create their own music videos and share them with friends. In 2019 alone, TikTok had over 2.5 billion downloads worldwide.TikTok was launched in China in 2015 and became wildly successful within months. Since then, it has spread across Asia, Europe, North America, South America, Africa, Australia, and Oceania.
With such rapid growth, it’s no surprise that TikTok has attracted attention from marketers looking to reach young audiences. If you want to get started with TikTok, here are some strategies to consider if you want to grow TikTok followers.
Strategies for TikTok
TikTok is the latest craze among teens and young adults. With over 1 billion users worldwide, it’s become the go-to platform for sharing short videos. But just like Instagram, Snapchat, and YouTube before it, TikTok is also facing some challenges.
In fact, according to research conducted by eMarketer, TikTok was the third most popular app used by U.S. teens between ages 13 and 17 in 2019. However, only 5% of these teens were active daily users. And although the number of daily users increased by nearly 50% since 2018, the percentage of teens who said they watched TikTok every day decreased slightly.
So what does all this mean for marketers? Well, it means that TikTok is still very much in its infancy. So if you’re looking to reach teens and millennials, you’ll need to find creative ways to stand out from the crowd. Here are four strategies to consider when creating content for TikTok.
Be Unique
It may seem obvious, but being unique is key to standing out on TikTok. There are millions of creators uploading videos every single day, so make sure yours stands out. Think outside the box and try something different. For instance, instead of making a video featuring your cat, try making a video showing how you cook dinner together. Or maybe you could share a funny story about your dog. Whatever you choose, make sure it’s original and interesting.
Focus on Quality Over Quantity
While quantity is definitely important, quality matters too. When you upload a video, make sure it’s high quality. Don’t settle for anything less than 1080p HD resolution. Also, avoid shaky camera movements and poor lighting. These things will detract from your overall quality and leave viewers wondering if they should watch your video or not.
Create Videos Using Multiple Cameras
You can shoot multiple angles of yourself doing different activities. Try shooting yourself from above, below, and behind. Doing so will give your video a variety of perspectives and allow you to showcase your personality.
Use Emojis
Emojis are becoming increasingly popular on social media platforms. They’re fun and easy to use, so why not incorporate them into your TikTok videos? Not only will they look cute, but they’ll also convey a sense of humor and friendliness. Plus, emojis are perfect for adding a personal touch to your videos.
