TikTok, the popular short-form video-sharing platform, has quickly become a global sensation, particularly among young people. Launched in 2016 by the Chinese company ByteDance, TikTok has attracted a massive user base dominated by the youth. Several factors contribute to TikTok’s youth-oriented appeal, ranging from its user-friendly interface to its innovative content format and strategic marketing. In this article, we will explore the key elements that have made TikTok the go-to platform for the younger generation.…